Integrated Design: Korea Prepares for the New Millennium


Integrated Design: Korea Prepares for the New Millennium


In South Korea, the street address system, which had been irregular for over a century, was reorganized in 2007. Dr. Albert Young Choi discussed how South Korea’s street name and building number signs, the leading cause of visual pollution in irregular and indiscriminately disturbed environments, have evolved into a more systematic and efficient national standard design. His research provided clear and easy-to-understand information guidance to reduce wayfinding time, congestion costs, and logistics costs. Moreover, his designs with Korean beauty and sensibility show a unique and differentiated aesthetic. After completing his research in 2008, his design has improved Korea’s street environment, had a lasting impact on the environment, and helped build and enhance Korea’s national image.

Dr. Albert Young Choi is a Professor of Brand Design and Experience Design at Hanyang University.


A recording of the event is available through the CEAS YouTube channel.