Founded in 1861 to promote the welfare of the University of Wisconsin and serve the interests of its alumni, the Wisconsin Alumni Association carries out this mission today through services, programs, communications, publications, and marketing that link alumni with the university, the university with alumni, and alumni with each other. The Wisconsin Alumni Association® (WAA) is your connection to UW–Madison. Enriching the lives of UW alumni and keeping you connected to your alma mater and to fellow Badgers.